Tinder sues threesome software rival 3nder

Smaller, separate app fights right straight back by asking users to tweet images of the socks with #TinderSuckMySocks

Two’s business but three’s a audience relating to dating app Tinder, which includes launched a appropriate bid to destroy down a competing software targeted at individuals trying to find threesomes.

Tinder, owned by worldwide dating company Match Group, is alleging trademark infringement when you look at the high court against 3nder, a completely independent software for non-monogamous couples and their prospective lovers.

It desires its smaller competitor to power down and erase its existence on the internet totally in order to prevent “confusion” involving the two apps, claiming the so-called similarity offers 3nder an “unfair advantage”.

But 3nder launched its fightback in strange fashion on calling on its users to send Tinder pictures of their socks via Twitter, using the hashtag #TinderSuckMySocks monday.

Founder Dimo Trifonov vowed to fight Tinder, which he accused of “loading a nuclear weapon” against their company, which employs simply eight individuals.

The camcrush com campaign has recently gained some support online from fans of 3nder publishing their very own sock-based photographs and sentiment that is anti-Tinder. Continue reading